Why You Need To Vary The Lengths of Your Blog Posts

Why You Need To Vary The Lengths of Your Blog Posts

It is a cliche that long posts rank higher than short posts in search engines. Little wonder, in most Search Engine Optimization write-ups, it is usually recommended for bloggers to write long posts mostly, and jettison short posts.

This blog post is not an attempt to debunk this statement, but to contribute meaningfully to the growing debate or discourse on what exactly should be an ideal blog post length.

Bloggers need to get one fact straight. Quality of the blog posts is the most overarching factor in measuring the overall success of a post. A long post of low quality, which is riddled with grammatical infelicities, and plagiarised or copied and pasted materials will perform awfully in search engines. Bloggers must be conscious of the fact that blogging is a serious business. It’s a profession! They must research extensively in order to improve on the quality of their blog posts.

The ideal thing is for bloggers to vary the lengths of their blog posts in order to capture a variety of readers. Variety, they say, is the spice of life. While some readers thoroughly enjoy long posts, many readers prefer short posts, By capturing a variety of readers, your blog will gain readership. These readers can, in future, turn to your clients/leads.


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