Why You Need To Update Your Corporate Blog Regularly

Why You Need To Update Your Corporate Blog Regularly

Wikipedia defines corporate blog as “a blog that is published and used by an organization, corporation, etc. to reach its organizational goals. ” Through a corporate blog, which ideally should be embedded on a company’s website, a company or business organisation connects with, and communicates regularly with its clients and potential clients.

Remarkably, most companies are not maximising the great potentials of corporate blogs. Some grudgingly have it on their websites merely to fulfil all website’s righteousness. Research has shown that many corporate blogs across the globe are not regularly updated. Some post a blog post once in a month, or even two months. Surprisingly, some big corporate organisations and companies are also guilty of this scanty blog posts!

A regularly updated corporate blog can bring new traffic to your website, and create a greater awareness about your company. It is an axiomatic fact that the more traffic your website gets, the brighter the chances of converting these leads to clients. According to a recent study, businesses that blog regularly get an average of 55% more traffic on their websites than those who don’t. This is because people don’t just want to visit your website to know what you offer (after all, tons of other businesses offer bewilderingly similar things), they want to gain from visiting your website. Your blog posts add value to new and existing customers.

Furthermore, regular updates on your increase your Search Engine Optimization, which is an integral part of your business.

Finally, it is arguably the most convincing way you can establish your authority on the business you offer. This brings about the need for blog contents of good qualities. I will discuss this at length in another blog post.

Stay tuned.

Dr Olusola Oso

Founder/CEO, Pendrof


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