The Role of Laycon’s Name in Winning Big Brother Naija 2020

The Role of Laycon’s Name in Winning Big Brother Naija 2020

As rightly predicted by PENDROF, Laycon has emerged victorious in the widely-followed Big Brother Naija Lockdown 2020. He defeated all the other four finalists with a wide margin. Talk of social distancing!

Remarkably, there is one significant factor which has been downplayed in Laycon’s sweet victory. His brand name, LAYCON, contributed in no small measure towards his slow and steady popularity in the house. He entered the house as an underdog. He can be likened to the rejected stone which becomes cornerstone.

Brand name matters a lot in the success of a brand. A good brand name must be sonorous, easy to pronounce, unique, and must signify the brand identity. Laycon, as a brand name, has these distinguishing features. It is sweet to the ear, easy to pronounce, unique, and signify Olamilekan, his real name. These features easily made the members of the public and his teeming fans to easily connect with him.

We must learn a useful lesson from Laycon’s victory, when giving the name to our companies or products.

PENDROF congratulates Laycon on his resounding success, which has made him to be roughly 100 million naira richer.

For your first class and affordable Branding and Digital Marketing services, CALL OR WHATSAPP PENDROF on: 08159727505. Email:

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