Importance of EMail Marketing To Your Business

Importance of EMail Marketing To Your Business

Email marketing is arguably one of the most important digital marketing strategies. Wikipedia defines it as “the act of sending a commercial message, typically to a group of people, using email.” In its broadest sense, any email sent to a potential or current customer could be considered email marketing.” Essentially, it involves sending to prospective customers (leads) and existing customers.

Effective email marketing convert prospects into customers and turn one-time buyers into loyal customers. The rise of unsolicited mails (spams) has rubbed off negatively on Email marketing. Notwithstanding, Email remains the most veritable way to convert your leads to customers.

One of the reasons companies and businesses must make email marketing one of their top priorities is that Email is the Number 1 communication channel. Research has shown that not less than 90% of consumers check their email on a daily basis. As a matter of fact, most people who have emails start their working hours by checking their emails.

Furthermore, unlike social media accounts which may be deleted or suspended at little or no notice, you permanently own your email list.

Again, Email is one of the most reliable ways of converting leads to real customers. Email marketing has a staggering percentage of ROI (Return On Investment). The average order value of an email is at least three times higher than that of social media. Undoubtedly, it is one of the smartest ways to make sales online.

The Email marketing arm of any company or business can either be outsourced to Email marketers (digital marketers) or handled internally, especially if the company has a digital marketing unit. In a subsequent article, the process involved in Email marketing will be discussed.

For the Email marketing of your company or business, call Pendrof, a leading branding and digital marketing agency, on:+2348038341039. Email: Website:

Dr Olusola Oso

Founder/CEO, Pendrof.

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