Get Your Influencer Marketing Right

Get Your Influencer Marketing Right

Influencer Marketing is a form of social media marketing involving endorsements from influencers, people and organisations, who possess an expert level of knowledge and/or social influence in their respective fields. A good example of influencer marketing is when YouTube celebrity, PewDiePie teamed up with the makers of a horror film set in the French catacombs under Paris, creating a series of videos in which he underwent challenges in the catacombs. It became a perfect content for PewDiePie’s 27 million subscribers. It received nearly double the views as the movie’s trailer.
One thing we must be mindful of is the fact that, contrary to popular opinion, it is not compulsory that the influencers to be employed in Influencer Marketing must be celebrities. Far from it! Influencers can be anyone. What makes them influential is their large followings on the web and social media such as Facebook, Twitter, and Instagram. A Nollywood star, a music icon, a blogger, a respected marketing executive on LinkedIn, or a photographer with a large following on Instagram can be an influencer. This is one of the main reasons some people (especially celebrities) give regular updates on social media platforms and other media outlets on the number of people now following them on Instagram, Twitter, etc. It is a marketing strategy designed to brighten their chances of being contracted as Influencer Marketers.
In order to get optimum results in influencer marketing campaigns, there is a great need for high level of organization. A strategy, plan and budget must be put together. In addition, an intensive research must be done. Patience is crucial. In addition, a schedule must be developed. The schedule will demonstrate the preferences of the influencer.
Without mincing words, influencer marketing is a vital branch of digital marketing which must be explored maximally.

Dr OlusolaOso
Google-certified Digital Marketer
Founder/CEO, PENDROF

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