Even Your Small Businesses Need Influencer Marketing

Even Your Small Businesses Need Influencer Marketing

Influencer Marketing (also known as Social Media Influencer) is a form of marketing in the social media by social media influencers. Influencer content may be framed as testimonial advertising where they play the role of a potential buyer themselves, or they may be third parties. Influencer Marketing involves using key brand advocates to drive your message to the larger market in an organic way. It pinpoints people with large social followings who have sway over your target audience, and then focuses marketing endeavors featuring those key influencers. In online marketing, influencer marketing is based on the fact that consumers trust other consumers more than they trust brands.

Influencer Marketing is gaining wider currency by the day. It is a veritable form of digital marketing. One of the reasons for its increasing popularity is billions of people across the globe are in one social media platform or the other. 28% of marketers report that influencer marketing is the fastest growing customer acquisition method.

One erroneous notion about influencer marketing is that it is only ideal for big companies and businesses. This is as a result of its seemingly high cost implication. Well, this is not necessarily true. Like other digital marketing services, influencer marketing should be embraced both by established businesses and small businesses (start ups). Influencer Marketing, like advertising, can be done according to your budget. Good results can still be accomplished.

According to Influencer Marketing Hub, more than 67% of marketers are increasing their budgets to accommodate Influencer Marketing technique.

As a start up, you can boost your digital presence and, ultimately, your sales and profits by using any of the following type of influencers:

  1. Local: Often will not have large social media following, but may be a good choice depending on what you intend to accomplish.
  2. Networkers: These people have the innate talent of connecting people. It is a viable option for small businesses.
  3. Authority: These are people whose aim is to get people to listen to them. They write books, they give talks, they blog, all in order to establish their authorities on particular subjects.
  4. Micro-Influencers: These are people with 1000-10000 followers on social media. Their followership is good enough to have influence for small businesses.

Are you a big company or a start up? PENDROF, a leading branding and digital marketing agency, provides first class branding and a wide range of digital marketing services at an incredibly affordable rate. Call us on: +2348038341039. E Mail: pendrofmedia@gmail.com. Website: www.pendrof.com.

Dr Olusola Oso


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