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Compliance: Key Word In Business & Digital Marketing Operations

Compliance: Key Word In Business & Digital Marketing Operations

Many business organizations in Nigeria and across Africa view compliance merely as a “necessary evil” in business operations. Far from it. Compliance is indeed an integral aspect of business operations. For instance, if a business organization is engulfed in crisis, and is slammed with a fine, the company needs to comply without unnecessary delay. Instances abound of companies who have procrastinated and have regretted. Such companies sometimes have to cough out heavier fines, in addition to heavy reputational damage they suffer.

The great need for compliance explains why the position of a chief compliant officer has become more prestigious than it used to be. Compliance is the heart of business. It is pivotal to successful business. If a business fails to comply with industry rules and regulations, such a business is bound to fail.

Little wonder, big corporations across the globe take compliance very seriously. As a case study, in 2014, J P Morgan reportedly spent a whopping sum of $ 4 billion more than it initially planned for risk and compliance for that fiscal year on hiring 3000 employees for this risk and compliance function, and reassigning 2000 more into it.

In recent years, skilled compliant officers are among the most sought after and highest paid professionals in the world. This is confirmed by qz.com: “Starting compliance salaries are growing more than 3.5% a year, with large companies paying chief compliance officers between $162,000 and $232,000 while hedge fund compliance officers can get as much as $800,000.” In the launching of digital marketing campaigns, effective digital marketing agencies take the compliance of the prospective clients/companies very seriously. If a company has a demonstrable level of compliance to industry rules and regulations, it would be easier to launch digital marketing campaigns for such companies.

For your first class and incredibly affordable branding and digital marketing services, call PENDROF on: +2348038341039. E Mail: pendrofmedia@gmail.com.

Dr Olusola Oso

Google-certified Digital Marketer

Founder/CEO, PENDROF.

Get Your Influencer Marketing Right

Get Your Influencer Marketing Right

Influencer Marketing is a form of social media marketing involving endorsements from influencers, people and organisations, who possess an expert level of knowledge and/or social influence in their respective fields. A good example of influencer marketing is when YouTube celebrity, PewDiePie teamed up with the makers of a horror film set in the French catacombs under Paris, creating a series of videos in which he underwent challenges in the catacombs. It became a perfect content for PewDiePie’s 27 million subscribers. It received nearly double the views as the movie’s trailer.
One thing we must be mindful of is the fact that, contrary to popular opinion, it is not compulsory that the influencers to be employed in Influencer Marketing must be celebrities. Far from it! Influencers can be anyone. What makes them influential is their large followings on the web and social media such as Facebook, Twitter, and Instagram. A Nollywood star, a music icon, a blogger, a respected marketing executive on LinkedIn, or a photographer with a large following on Instagram can be an influencer. This is one of the main reasons some people (especially celebrities) give regular updates on social media platforms and other media outlets on the number of people now following them on Instagram, Twitter, etc. It is a marketing strategy designed to brighten their chances of being contracted as Influencer Marketers.
In order to get optimum results in influencer marketing campaigns, there is a great need for high level of organization. A strategy, plan and budget must be put together. In addition, an intensive research must be done. Patience is crucial. In addition, a schedule must be developed. The schedule will demonstrate the preferences of the influencer.
Without mincing words, influencer marketing is a vital branch of digital marketing which must be explored maximally.

Dr OlusolaOso
Google-certified Digital Marketer
Founder/CEO, PENDROF
What Does Digital Marketing Entails?

What Does Digital Marketing Entails?


There are six steps to get started with digital marketing.
1. TRACK CUSTOMER BEHAVIOUR: Collect data and create events. Capture digital data and track customer’s behaviour.
2. CHOOSE WHAT CONTENT TO DISPLAY: Create messages. Upload assets and creative with messaging that entices customers and moves them to action.
3.       CHOOSE WHERE YOUR CONTENT DISPLAYS: Create spots. You decide where to display the creative based on the channel such as mobile apps and web pages.
4.       DEFINE WHO SEES YOUR CONTENT: Create segments. These are groups of people who share common characteristics. Analyse segment attributes and determine best placement across channels based on segment profiles or characteristics.
5.       DELIVER THE CONTENT: Create tasks. Measure, test, and deliver personalized content with tasks. Make the customer experience personal and memorable from web, mobile, and email channels.
TRACK CUSTOMER INTERACTIONS WITH YOUR CONTENT: Create activities. Connect tasks to create customer journeys that deliver the right content, in the right place, to the right people.











How Google Became A Global Brand

How Google Became A Global Brand

The pair met at Stanford University in 1995, where they were both enrolled on PhD computer science programme. Incidentally, both Sergey and Larry had solid computer science backgrounds. Larry’s father, for instance, was one of the first ever recipients of a computer science degree from the University of Michigan while the mother was a database consultant with a master’s degree in computer science.
Larry and Sergey were obsessed with the idea of writing first class theses and building careers in the academia. In order not to get distracted from their academic pursuits, they attempted to sell Google to Excite, Yahoo! And the then market leader Alfa Vista for up to $1 million before patenting it. Surprisingly, each company did not show any interest.
Google later experienced a major growth spurt, thanks to their innovative method of custom-building server. Initially, they were reluctant to allow advertisers onto the site so that users would not begin to doubt the search results’ objectivity. They vowed never to allow companies to pay to rank more highly, as other search engines had done.
In 2000, they reluctantly hired Dr Eric Schmidt as chief executive to take over the day-to-day running of the business. This proved to be a worthwhile risk.  Schmidt’s appointment proved to be remarkably successful. In 2004, the founders listed the search engine on the Nasdaq Stock Exchange, raising a whopping sum of $1.2 billion.
Today, Google has become the world’s Number 1 search engine.

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