Category: Uncategorized

How to Choose Business Name For Your New Business

How to Choose Business Name For Your New Business

Choosing a business name for your new business is a major factor that can determine the success rate of your business, both in the short and in the long run. Remarkably, many start-ups fail to do painstaking homework in the choosing of business name for their business. It is instructive to note that the phenomenal success of global brands such as Zenith Bank, Coca-Cola, Amazon, Pepsi, Facebook, Instagram, SnapChat, Disneyland, is partly due to their business name.

When it comes to making a decision on which business name to choose, it is helpful to know the characteristics of good business names. A good business name should:

  1. Be easy to spell
  2. Be relevant and associated with your products
  3. Trigger emotions
  4. Contain keywords
  5. Be clear and professional
  6. Be powerful and have deeper meaning
  7. Be unique

A good business name should not:

  1. Overuse keywords
  2. Have irrelevant keywords
  3. Have negative connotations
  4. Infringe upon anybody’s rights
  5. Be offensive
  6. Be difficult to pronounce.

When you settle for a business name, confirm whether or not it is an existing name. This can be done on GoDaddy website. It the name has been taken, steer clear of it and settle for another name so that you can be able to build a website with your business name in the nearest future.

For your first class and affordable branding and digital marketing services, Call or WhatsApp PENDROF on: 08159727505. EMail: You will get value for your money.

Zenith Bank Ranked Number One in Nigeria by Tier-1 Capital

Zenith Bank Ranked Number One in Nigeria by Tier-1 Capital

Zenith Bank PLC has emerged as the number one bank in Nigeria by Tier-1 Capital in the 2020 Top 1000 World Banks Ranking published by The Banker Magazine.

The Bank climbs a whopping 29 spots to 386 from 415 in 2019 in the 2020 global ranking of banks.

Zenith Bank retained its position as the number one Tier-1 bank in Nigeria with Tier-1 capital of $2.79 million, an increase of 16.1 % on the $2.4 million recorded in the 2019 rankings.

The ranking, which was published in the July 2020 edition of The Banker Magazine of the Financial Times Group, United Kingdom, was based on the 2019 year and Tier-1 of banks globally.

Zenith Bank has clearly distinguished itself in the Nigerian financial services industry through superior service quality, unique customer experience and sound financial indices. The bank, with a knack for setting the pace and raising benchmarks, is a clear leader in the digital space with many firsts in the deployment of innovative products, solutions and an assortment of alternative channels that ensure convenience, speed and safety of transactions.

Source: Vanguard Newspaper.

Inside Life: Distinguish Yourself in Your Chosen Profession

Inside Life: Distinguish Yourself in Your Chosen Profession

INSIDE LIFE. Do you sometimes wish you had studied a different course or pursued a different career path from the one you presently do? Well, you are not alone in this. I have a Ph.D. in Literature. I often wish my Ph.D. is in Law until I encountered several young Nigerian lawyers who regret studying Law due to the high rate of poverty among Nigerian lawyers in Nigeria, a reflection of the poor state of the country’s economy.

Inside Life. I have met with no fewer than three accountants who said they regret studying such a professional course and ought to have studied Economics. Ironically, I once worked in a big tutorial centre in Ibadan owned by a man who has a B.Sc. and M.Sc in Economics. The man once said he will never advise his child, or anybody to study Economics. Why? I asked him. He said Economists are greatly undervalued in this part of the world.

Inside Life. I have a friend who works with Oxbridge Tutorial College in Lagos. Very brilliant guy. He studied Chemical Engineering. Such a fine course. He once told me that he did not enjoy the course at all, and he ought to have gone for Mathematics or Computer Science. Imagine that!

Even Medicine, the so-called King of Courses in Nigeria is not spared. I teach IELTS and TOEFL. Many of my students are medical doctors who intend to relocate abroad. Many of them said they regret studying Medicine, as the course is not as promising and lucrative as they thought it would be.

Well, we all always believe that the pasture is greener at the other side of the fence, but it may not necessarily be so. Whatever course you studied, try to distinguish yourself. With God on your side, you will go places.

For your first class and affording branding and digital marketing services, Call PENDROF on: 08038341039. EMail:

PENDROF Commences Online Digital Marketing Training

PENDROF Commences Online Digital Marketing Training

PENDROF, your first choice branding and digital marketing agency and training institute has commenced online digital marketing training courses for interested individuals.

The training will expose you to the rudiments of digital marketing, and how you can become a digital marketing expert, and also apply fundamental digital marketing skills to your business to leverage your business, reposition your brand, and make you stand out from the pack. Ultimately, the training will contribute significantly towards the growth of your business.

Brand Management, Search Engine Optimization, Website Designing and Website Development, Content Marketing, Social Media Marketing, EMail Marketing, and Pay Per Click Management are some of the digital marketing and branding skills the training will expose you to.

The training fee is 10,000 Naira only.

For details, Call us or add us on WhatsApp on 08159727505. E Mail:

Thanks.’s $1.6 Million Mistake That Amazingly Rebranded It’s $1.6 Million Mistake That Amazingly Rebranded It

The management of a brand takes a great deal of pains, and sometimes sacrifice. The sacrifice may be so huge that it translates to significant financial loss on the part of the brand owner/company. If the loss can be borne with equanimity and professionalism, the effect can be amazing., a popular shoe site with great followership on social media across the globe, made an expensive mistake over a weekend that set them back by a whopping sum $1.6 million. Remarkably, the blunder was used to boost their brand image and brand equity.

Enjoy the story.’s sister site, 6, ran into a technical difficulty which priced everything on the shoe site at $49.95 or less for several hours on a Sunday morning. Items worth thousands of dollars could be bought at $49.95. When realised the mistake, they plunged to action by shutting down the site to fix the problem and restore the original prices. Stop press! taught the world a refreshing branding story by honouring the prices they mistakenly sold the products at.

In their determination to remain loyal to their customers and be consistent with their core value. Instead of allowing the media to feast on the mistake, they used the press to display their commitment to consumers. The free publicity soared the popularity of Zappos, and tremendously increased the reach of across the web.

A major PR lesson to be learnt from this is that bad situations and crises can help to distinguish your company or brand from the pack if they are managed professionally. Your company can gain credibility by admitting its mistake and bearing the attendant loss of your mistake.

For your first class and affordable branding and digital marketing services, training and consultancy, call Pendrof on +2348038341039. EMail:

Subscribe to Our Newsletter

Contact Us

Block 7 Office 5 Canaan Land,
Redemption Camp,
Mowe, Ogun State
Phone: +2348038341039, +2348159727505
Join Us today on