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Brand Equity

Brand Equity

Investopedia defines brand equity as ” a value premium that a company generates from a product with a recognizable name when compared to a generic equivalent.”

Remarkably, brands are more than mere names and symbols. They represent consumers’ perceptions and feelings about a product and its performance; that is, everything the product or service means to consumers. In view of this, the real value of a strong brand is its power to capture consumer preference and loyalty.

Brand equity is the positive differential effect that knowing the brand name has on customer response to the product or service. A powerful brand has high brand equity. You measure a brand equity by the extent to which costumers are willing to pay more for the brand.

A brand with strong brand equity is a very valuable asset. This brings us to the issue of brand valuation. This is the process of estimating the total financial value of a brand. Brand valuation, according to experts, is an inexact science. The brand value of Coca-Cola, for instance, has once been estimated at roughly $80 billion, while Microsoft was once valued at $70 billion.

In conclusion, it is important for companies to aim at high brand equity, as it provides the company with a plethora of competitive advantages.

For your first class and affordable branding and digital marketing services, Call or WhatsApp PENDROF on 08159727505. Email: pendrofmedia@gmail.com.

The Role of Laycon’s Name in Winning Big Brother Naija 2020

The Role of Laycon’s Name in Winning Big Brother Naija 2020

As rightly predicted by PENDROF, Laycon has emerged victorious in the widely-followed Big Brother Naija Lockdown 2020. He defeated all the other four finalists with a wide margin. Talk of social distancing!

Remarkably, there is one significant factor which has been downplayed in Laycon’s sweet victory. His brand name, LAYCON, contributed in no small measure towards his slow and steady popularity in the house. He entered the house as an underdog. He can be likened to the rejected stone which becomes cornerstone.

Brand name matters a lot in the success of a brand. A good brand name must be sonorous, easy to pronounce, unique, and must signify the brand identity. Laycon, as a brand name, has these distinguishing features. It is sweet to the ear, easy to pronounce, unique, and signify Olamilekan, his real name. These features easily made the members of the public and his teeming fans to easily connect with him.

We must learn a useful lesson from Laycon’s victory, when giving the name to our companies or products.

PENDROF congratulates Laycon on his resounding success, which has made him to be roughly 100 million naira richer.

For your first class and affordable Branding and Digital Marketing services, CALL OR WHATSAPP PENDROF on: 08159727505. Email: pendrofmedia@gmail.com.

Laycon Set to Win Big Brother Naija Lockdown

Laycon Set to Win Big Brother Naija Lockdown

The Big Brother Naija Lockdown 2020 ends today. Voting has already been completed, and Deloitte will be busy computing the results now.

From all feelers, one of the finalists, Laycon is a strong favourite to win the Big Brother Naija. A few days ago, his fans in Ogun State marched around the sprawling city of Abeokuta, distributing recharge cards to people to vote for Laycon.

The social media, print and electronic media, and blogs are agog with the news that Laycon is a strong favourite, just like Mercy was the strong favourite to win the Big Brother Naija 2019, and she clinched it.

Tonight is the night!

For your first class branding and digital marketing services, Call or WhatsApp PENDROF on 08159727505. Email: pendrofmedia@gmail.com.

Developing the Marketing Mix

Developing the Marketing Mix

Digital Marketing, according to Wikipedia, “is the component of marketing that utilizes internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.”

What can be deduced from the above definition and several other definitions of digital marketing is that marketing forms an integral component of digital marketing. In order to excel in digital marketing, you need to be well grounding in marketing, the forerunner of digital marketing. Our focus on this blog post is on the marketing mix.

The marketing mix is the set of controllable, tactical marketing tools that the firm blends to produce the response it wants in the target market. It consits of everything a company or firm can do to influence the demand for its product. It is encapsulated in the following four Ps:

  1. PRODUCT: This means the good and services combination the company offers to the target market.
  2. PRICE: This is the amount of money customers have to pay to obtain the product.
  3. PLACE: This includes company activities that make the product available to target consumers.
  4. PROMOTION: This means activities that communicate the merits of the product and persuade target customers to buy it. Companies invest heavily on promotion in order to create awareness for their products.
PENDROF Will Give You Amazing Brand Visibility

PENDROF Will Give You Amazing Brand Visibility

PENDROF is a full-service branding and digital marketing agency that provides innovative branding services and web marketing solutions to businesses, companies, and brands across the globe. We are experts at helping emerging brands to position and grow, and established brands to stand out.

We will give your business or company an amazing brand visibility that will invariably increase your clientele and profits.

We target big businesses and Small and Medium Enterprises (SMEs).

Let’s start the conversation.

Call us or add us on WhatsApp on 08159727505. Email: info@pendrof.com or pendrofmedia@gmail.com.

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