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Brand Management has been defined as “the development of brand perception in the market.” It entails the construction of a positive relationship with the target market. All aspects of the customer’s brand association and relationship with the purchasing process constitutes brand management. It is an integral aspect of marketing. It

Content is the king, so goes a cliche in digital marketing. The import of this statement is that in order to position your brand properly, you need to embrace content marketing. Content Marketing is a form of marketing which is focused on creating, publishing, and distributing content for a targeted

Facebook hugged the headlines for all the wrong reasons on Thursday (9th May, 2019) when Chris Hughes, a billionaire co-founder of the company, argued in a New York Times Op-Ed essay that the company should be broken up and regulated. Nick Clegg, Facebook’s Vice President for Global Affairs and Communication

Branding, when effectively done, can catapult a business or company into a global brand. Cases abound of companies which have been blasted out of obscurity by the deliberate employment of branding. Our focus in this article is on Lipton Tea, a British brand of tea founded by Sir Thomas J.

Neil Patel defines Search Engine Optimization (SEO) as “the process of affecting the visibility of a website or a web page in a search engine’s unpaid results.” It is the process of optimizing your online content so that a search engine likes to show it as a top result for