Basic SEO You Need To Do On Your Website

Basic SEO You Need To Do On Your Website


Neil Patel defines Search Engine Optimization (SEO) as “the process of affecting the visibility of a website or a web page in a search engine’s unpaid results.” It is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword. SEO forms an integral part of digital marketing. It is not enough to have a website. The big question is: how many people visit the website? The higher the traffic rate of the website of a business enterprise, the brighter the chances of getting more clients. Of what importance is having a beautifully designed website that people don’t visit?

We have two categories of SEO. The first is On-Page SEO. This concerns all of Google’s ranking factors that they determine by directly looking at the page you try to optimize such as headlines, content , and page structure. The second one is Off-Page SEO. This refers to all variables Google takes a look at. They aren’t exclusively in your own hands. They depend on other sources such as social networks, other blogs in your industry, and the personal history of the searcher.

In doing SEO on your website, pay attention to the following things:

  1. Focus Key phrase: Your focus key phrase must not exceed five words for better SEO. Ideally, you must not have used the key phrase before.
  2. SEO Title: Your SEO title will be visible to people who are not on your website yet. It will be shown to people on the search engines’ results pages as the title of your snippet, and it can, therefore, be different from the title of your post or page.
  3. Text Length: The recommended text length is minimum of 300 words.

For your SEO, you need digital marketing agencies who are experts in it. Pendrof is a branding and digital marketing agency who can effectively handle your SEO at an affordable rate. Contact Pendrof on: +2348038341039. E mail: info@pendrof.com. Website: www.pendrof.com.

Dr Olusola Oso

Founder/CEO, Pendrof.


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