Month: June 2020

Inside Life: Distinguish Yourself in Your Chosen Profession

Inside Life: Distinguish Yourself in Your Chosen Profession

INSIDE LIFE. Do you sometimes wish you had studied a different course or pursued a different career path from the one you presently do? Well, you are not alone in this. I have a Ph.D. in Literature. I often wish my Ph.D. is in Law until I encountered several young Nigerian lawyers who regret studying Law due to the high rate of poverty among Nigerian lawyers in Nigeria, a reflection of the poor state of the country’s economy.

Inside Life. I have met with no fewer than three accountants who said they regret studying such a professional course and ought to have studied Economics. Ironically, I once worked in a big tutorial centre in Ibadan owned by a man who has a B.Sc. and M.Sc in Economics. The man once said he will never advise his child, or anybody to study Economics. Why? I asked him. He said Economists are greatly undervalued in this part of the world.

Inside Life. I have a friend who works with Oxbridge Tutorial College in Lagos. Very brilliant guy. He studied Chemical Engineering. Such a fine course. He once told me that he did not enjoy the course at all, and he ought to have gone for Mathematics or Computer Science. Imagine that!

Even Medicine, the so-called King of Courses in Nigeria is not spared. I teach IELTS and TOEFL. Many of my students are medical doctors who intend to relocate abroad. Many of them said they regret studying Medicine, as the course is not as promising and lucrative as they thought it would be.

Well, we all always believe that the pasture is greener at the other side of the fence, but it may not necessarily be so. Whatever course you studied, try to distinguish yourself. With God on your side, you will go places.

For your first class and affording branding and digital marketing services, Call PENDROF on: 08038341039. EMail: pendrofmedia@gmail.com.

PENDROF Commences Online Digital Marketing Training

PENDROF Commences Online Digital Marketing Training

PENDROF, your first choice branding and digital marketing agency and training institute has commenced online digital marketing training courses for interested individuals.

The training will expose you to the rudiments of digital marketing, and how you can become a digital marketing expert, and also apply fundamental digital marketing skills to your business to leverage your business, reposition your brand, and make you stand out from the pack. Ultimately, the training will contribute significantly towards the growth of your business.

Brand Management, Search Engine Optimization, Website Designing and Website Development, Content Marketing, Social Media Marketing, EMail Marketing, and Pay Per Click Management are some of the digital marketing and branding skills the training will expose you to.

The training fee is 10,000 Naira only.

For details, Call us or add us on WhatsApp on 08159727505. E Mail: pendrofmedia@gmail.com.

Thanks.

Zappos.com’s $1.6 Million Mistake That Amazingly Rebranded It

Zappos.com’s $1.6 Million Mistake That Amazingly Rebranded It

The management of a brand takes a great deal of pains, and sometimes sacrifice. The sacrifice may be so huge that it translates to significant financial loss on the part of the brand owner/company. If the loss can be borne with equanimity and professionalism, the effect can be amazing.

Zappos.com, a popular shoe site with great followership on social media across the globe, made an expensive mistake over a weekend that set them back by a whopping sum $1.6 million. Remarkably, the blunder was used to boost their brand image and brand equity.

Enjoy the story. Zappos.com’s sister site, 6 pm.com, ran into a technical difficulty which priced everything on the shoe site at $49.95 or less for several hours on a Sunday morning. Items worth thousands of dollars could be bought at $49.95. When Zappos.com realised the mistake, they plunged to action by shutting down the site to fix the problem and restore the original prices. Stop press! Zappos.com taught the world a refreshing branding story by honouring the prices they mistakenly sold the products at.

In their determination to remain loyal to their customers and be consistent with their core value. Instead of allowing the media to feast on the mistake, they used the press to display their commitment to consumers. The free publicity soared the popularity of Zappos, and tremendously increased the reach of 6pm.com across the web.

A major PR lesson to be learnt from this is that bad situations and crises can help to distinguish your company or brand from the pack if they are managed professionally. Your company can gain credibility by admitting its mistake and bearing the attendant loss of your mistake.

For your first class and affordable branding and digital marketing services, training and consultancy, call Pendrof on +2348038341039. EMail: pendrofmedia@gmail.com.

Content Repurposing

Content Repurposing

When you create content in one format, especially a great content, you always have an option to repurpose the content by converting it to another format. The import of this is that if you have written an article about a certain topic, you could create a video, an infographic or a presentation using the same content. This strategy is employed in content marketing primarily because it helps tremendously in expanding your reach of your leads and gaining new link-building opportunities.
You must be mindful of certain things when you engage in content repurposing:
1. Make sure the content is current: You must ensure that the content you intend to repurpose is still current. There are no two ways about it. The content needs to be evergreen to be reusable. The topic of the content must still be valuable and usable.
2. Take a look at what is popular: A content marketer must keep his or her ears to the ground. You must be mindful of what is popular, and what is making waves, so that the repurposing can be worth the time and efforts.
In my next blog post, I will discuss how to repurpose content. Stay tuned.
For your first class and affordable branding and digital marketing services, CALL PENDROF on: 08038341039. EMail: pendrofmedia@gmail.com.
Lomtom Professional Editors Can Edit Your Manuscripts Perfectly

Lomtom Professional Editors Can Edit Your Manuscripts Perfectly

For the professional editing of your unpublished novels, plays poems, and documents and manuscripts such as dissertations, theses, business proposals, etc, contact Lomtom Professional Editors on: 08159727505.

Lomtom parades a number of professional and vastly experienced editors. Our fees are affordable.

Give us a call.

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