Month: May 2020

Covid-19 Poses Threat to Digital Media, How the Threat Can Be Contained

Covid-19 Poses Threat to Digital Media, How the Threat Can Be Contained

Covid-19 is posing an unprecedented threat to digital media, despite the fact that consumers are reading more online news than ever. Advertisers utilising strict keyword blocking and adding broad broad coronavirus terms to their blacklists are missing out on the current traffic spike, and are also slashing vital revenue for publishers.

There has been legitimate concerns about the long-term effects. Following projections of 50 million pound sterling in publisher losses, multiple industry bodies have launched pleas to preserve digital media sustainability. The IAB, for instance, is asking advertisers to expunge coronavirus-related terms from banned keywords.

The limitations of keywords are not a new problem. While initially hailed as a streamlined way of avoiding inappropriate ad placements at speed and scale, the drawbacks of broad blocking practices have become increasingly clear. Before the Covid-19 outbreak, digital news about hit shows such as Games of Thrones saw a significant drop in advertising due to inclusion of terms featured on wide-ranging blacklists, such as “violence” and “murder.”

There is the need for semantic shift. The main advantage of such a semantic shift for advertisers is obvious. With efficient page-by-page analysis, positive association with content can bolster their reputation while avoiding genuinely unsafe ad space. But there is also the marked difference more nuanced assessment could make for publishers and news sites in the form of safeguarding ad revenues. Not to mention, the bonus of not relying on third-party cookies will come in handy as Google’s block comes into force and online privacy regulations continue to rise.

Culled from: MarketingTech

Twitter Allows Staff to Work from Home Forever

Twitter Allows Staff to Work from Home Forever

Necessity is the mother of invention, so goes an axiom. Following the coronavirus pandemic, Twitter has told staff that they can work from home “forever” if they wish as the company looks towards the future.

The decision came as the social media giant said its work-from-home measures during the lockdown had been remarkably successful.

However, it also said it would allow workers to return to the office if they choose, when it reopens.

Earlier this month, Google and Facebook said their staff can work from home until the end of the year.

According to Twitter: “The past few months have proven we can make that work. So if our employees are in a role and situation that enables them to work from home and they want to continue to do so forever, we will make that happen.”

A digital iinovation expert has described the announcement as “an era-defining moment.”

Covid-19 Updates

Covid-19 Updates

As at today, 13th of May, 2020, the Coronavirus COVID-19 is affecting 212 countries and territories around the world. The five most affected countries are:

USA: 1,408, 636 cases

SPAIN: 269,520 cases

RUSSIA: 242, 271 cases

UK: 226,463 cases

ITALY: 221,216 cases.

The total reported cases are 4,357,567 . USA tops the number of cases with 1,408,636, followed by Spain with 269,520 cases. So far, 293,225 deaths have been recorded, while 1, 611, 238 people have recovered from the deadly scourge.

For regular updates on COVID-19, check PENDROF.COM.

Olusola Oso’s New Novel, Castle of Peace is Out.

Olusola Oso’s New Novel, Castle of Peace is Out.

Dr Olusola Oso, the author of the bestselling novel, The Second Attempt, is out with a new novel, Castle of Peace.

Castle of Peace revolves around the character of Johnson who, after years of joblessness, engages in a money ritual, the main condition of which is that a lady must remain trapped in his mansion named Castle of Peace! Does he succeed in this dangerous venture? Castle of Peace is an enthralling novel, filled with suspense. It is available both as E book and Hard copies. E book is 1000 Naira ($3) only, while hard copies cost 2000 Naira only ($6). Grab your copies now. Call the publisher on: +2348038341039. E Mail: olomtomulafepublishers@gmail.com. Thank you.

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