Latest Content Marketing Statistics
Content Marketing is one of the major digital marketing strategies. It is a type of marketing focused on the creation and distribution of online materials that directly or indirectly promote a brand. In the digital world, content should be: useful, shareable, compelling, original, relevant, timely, authentic, educational, entertaining, insightful, contextual, and engaging.
This blog post is designed to share some latest content marketing statistics gathered from authoritative sources. These include:
- Two million blog posts are written and published daily (MarketingProfs).
- 60% of marketers confirm that blog content creation is their top inbound marketing priority (Hubspot).
- Companies that publish 16+ blog posts per month get quadruple of the leads that companies that publish 0-4 blog posts get. (Hubspot).
- Long posts presently enjoy a surge in popularity. Short posts are on the decline. Readers now prefer long, quality, informative posts to short posts. (Orbit Media).
- 41% of B2B marketers say their organisation is clear on what content marketing success or effectiveness looks like; 59 % are unsure or unclear. (Content Marketing Institute).
- Email, LinkedIn, Twitter, and Facebook are top 4 channels used by B2B business for content marketing distribution. (Content Marketing Institute).
- 76 % of people use their Facebook feed to find interesting content (HubSpot).
- Most marketers attribute increase in success to content creation which includes higher quality and more efficient content creation (Content Marketing Institute).
