Month: November 2019

Get Your Influencer Marketing Right

Get Your Influencer Marketing Right

Influencer Marketing is a form of social media marketing involving endorsements from influencers, people and organisations, who possess an expert level of knowledge and/or social influence in their respective fields. A good example of influencer marketing is when YouTube celebrity, PewDiePie teamed up with the makers of a horror film set in the French catacombs under Paris, creating a series of videos in which he underwent challenges in the catacombs. It became a perfect content for PewDiePie’s 27 million subscribers. It received nearly double the views as the movie’s trailer.
One thing we must be mindful of is the fact that, contrary to popular opinion, it is not compulsory that the influencers to be employed in Influencer Marketing must be celebrities. Far from it! Influencers can be anyone. What makes them influential is their large followings on the web and social media such as Facebook, Twitter, and Instagram. A Nollywood star, a music icon, a blogger, a respected marketing executive on LinkedIn, or a photographer with a large following on Instagram can be an influencer. This is one of the main reasons some people (especially celebrities) give regular updates on social media platforms and other media outlets on the number of people now following them on Instagram, Twitter, etc. It is a marketing strategy designed to brighten their chances of being contracted as Influencer Marketers.
In order to get optimum results in influencer marketing campaigns, there is a great need for high level of organization. A strategy, plan and budget must be put together. In addition, an intensive research must be done. Patience is crucial. In addition, a schedule must be developed. The schedule will demonstrate the preferences of the influencer.
Without mincing words, influencer marketing is a vital branch of digital marketing which must be explored maximally.

Dr OlusolaOso
Google-certified Digital Marketer
Founder/CEO, PENDROF
What Does Digital Marketing Entails?

What Does Digital Marketing Entails?


There are six steps to get started with digital marketing.
1. TRACK CUSTOMER BEHAVIOUR: Collect data and create events. Capture digital data and track customer’s behaviour.
2. CHOOSE WHAT CONTENT TO DISPLAY: Create messages. Upload assets and creative with messaging that entices customers and moves them to action.
3.       CHOOSE WHERE YOUR CONTENT DISPLAYS: Create spots. You decide where to display the creative based on the channel such as mobile apps and web pages.
4.       DEFINE WHO SEES YOUR CONTENT: Create segments. These are groups of people who share common characteristics. Analyse segment attributes and determine best placement across channels based on segment profiles or characteristics.
5.       DELIVER THE CONTENT: Create tasks. Measure, test, and deliver personalized content with tasks. Make the customer experience personal and memorable from web, mobile, and email channels.
TRACK CUSTOMER INTERACTIONS WITH YOUR CONTENT: Create activities. Connect tasks to create customer journeys that deliver the right content, in the right place, to the right people.











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