Get Your Influencer Marketing Right
One thing we must be mindful of is the fact that, contrary to popular opinion, it is not compulsory that the influencers to be employed in Influencer Marketing must be celebrities. Far from it! Influencers can be anyone. What makes them influential is their large followings on the web and social media such as Facebook, Twitter, and Instagram. A Nollywood star, a music icon, a blogger, a respected marketing executive on LinkedIn, or a photographer with a large following on Instagram can be an influencer. This is one of the main reasons some people (especially celebrities) give regular updates on social media platforms and other media outlets on the number of people now following them on Instagram, Twitter, etc. It is a marketing strategy designed to brighten their chances of being contracted as Influencer Marketers.
In order to get optimum results in influencer marketing campaigns, there is a great need for high level of organization. A strategy, plan and budget must be put together. In addition, an intensive research must be done. Patience is crucial. In addition, a schedule must be developed. The schedule will demonstrate the preferences of the influencer.
Without mincing words, influencer marketing is a vital branch of digital marketing which must be explored maximally.
Dr OlusolaOso
Google-certified Digital Marketer
Founder/CEO, PENDROF
