Month: June 2019

PENDROF Can Effectively Handle Your Branding and Digital Marketing

PENDROF Can Effectively Handle Your Branding and Digital Marketing

ABOUT US

Pendrof is a full-service branding and digital marketing agency providing innovating branding services and web marketing solutions to businesses, companies, and brands across the globe. We offer a first-rate branding and digital marketing strategy to every client, whether small, medium, or large across the world. We are experts in helping emerging brands to position and grow, and established brands to stand out. We offer a wide spectrum of digital marketing services such as Search Engine Optimization, Website Design, Website Development, Brand Identity Development, Content Marketing, Social Media Marketing, Email Marketing, Pay Per Click (PPC) Management, Logo Design, Signage and Digital Marketing Training.

OUR TEAM

Pendrof parades a team of experienced, competent, talented, creative and result-driven digital marketing and branding experts; a team with excellent qualifications and experience in various niche areas in the digital marketing industry.

SERVICES

BRANDING

 Your brand tells the world who you are. Brands provide focus in our today’s chaotic, unpredictable, and highly competitive world. We offer creative and strategic branding solutions for individuals, businesses, corporate bodies, and organisations that give your brands unique identities and ultimately increase your revenue and visibility. We are experts in brand management and brand marketing. We help our customers create and build powerful and meaningful brand identities, with branding and messaging that appeals to their specific audience. We design the brand; we turn the brand into an experience; and we communicate the brand’s story. Brand Design, Brand Development, Brand Evaluation, Brand Management, and Brand Positioning are branding services our team of experts can handle effectively for you.

SEARCH ENGINE OPTIMIZATION

Through careful keyword research and genius-level practices, we can help you achieve high rankings in the major search engines. We can improve the quality and quantity of traffic to your website, all geared towards helping our clients to gain and leverage their competitive edge.

WEBSITE DESIGN AND DEVELOPMENT

With millions of websites on the internet, the internet has become maddeningly competitive. We design and develop impressive, mobile-optimized websites that drive the growth of our clients’ businesses and guarantee a superior Return On Investment (ROI).

CONTENT MARKETING

Content is the King! Find out how we can help your company to create and distribute valuable, relevant, and consistent contents that attract and retain your target customers and the right audience, engage interested buyers, and promote your brands and businesses across the globe. Your contents will be distributed across all digital channels.

SOCIAL MEDIA MARKETING

If you’re not speaking directly to your audience through social platforms, you’re seriously missing out! Learn how Pendrof can help you create and share great content on social media networks in order to make your brand outperform its competitors and get the right message in front of your desired audience.

INFLUENCER MARKETING

Pendrof’s unique approach to influencer marketing can help you identify individuals who create high-impact conversations with your target audience. We orient marketing activities around these influencers to make your brand outstanding.

SIGNAGE

We offer signage solutions for businesses, construction companies, architects, etc., looking for quality and unique signs.

LOGO DESIGN

We provide for companies and businesses a custom logo that will keep your brand top of the mind.

TRAINING

Pendrof Is a specialist training organization, offering courses in Digital Marketing, Digital Services, and Digital Technologies to interested individuals, corporate bodies, and organizations. Our training exposes you to the basic skills of digital marketing, and train you to become a digital marketing expert.
Both online and offline trainings are available.

For details, call us on +2348038341039 or Send Email to: info@pendrof.com.

When There Is Contradiction Between Brand Visual and Verbal Communication

When There Is Contradiction Between Brand Visual and Verbal Communication

Ideally, in branding, there must be synergy and congruence between the visual and the verbal communication of a brand. In other words, the brand logo must not in anyway contradict your brand communication. The more the reason why logo design must be handled by experts. Poorly designed logos automatically send wrong signals about your brand. Lamentably, many SMEs do not take the pains to have professionally designed logos. Another story for another day!

It is not unusual for a contradiction to exist between the visual and the verbal communication of a brand. When this happens, it becomes a crisis which must be fixed with an immediate effect. The golden rule is that when the contradiction happens, the visual will always supersede the verbal.

A classic case study of this happened many years ago to a dental clinic, CLINICA DENTAL SAN MARCELINO, in the USA. The clinic’s initial logo was discernibly erotic. This certainly does not befit such a noble profession: dentistry. It resulted in a low patronage for the ambitious clinic. The clinic responded to this disturbing development by coming up with a new logo which has the design of enamel, and the catchy wordings: KEEP YOUR TEETH IN TUNE. Since the change of the logo, the clinic has enjoyed tremendous patronage.

The import of this case study is that branding is of utmost importance to companies and businesses. It is not enough to assemble quality staff and operate in a conducive environment. The brand communication must be got right!

In summary, you must make sure your verbal communication aligns with your visual communication.

For your first class and affordable Branding and Digital Marketing Services, call PENDROF on: +2348038341039. E Mail: pendrofmedia@gmail.com. Website: www.pendrof.com.

Dr Olusola Oso

FOUNDER/CEO, PENDROF.

Even Your Small Businesses Need Influencer Marketing

Even Your Small Businesses Need Influencer Marketing

Influencer Marketing (also known as Social Media Influencer) is a form of marketing in the social media by social media influencers. Influencer content may be framed as testimonial advertising where they play the role of a potential buyer themselves, or they may be third parties. Influencer Marketing involves using key brand advocates to drive your message to the larger market in an organic way. It pinpoints people with large social followings who have sway over your target audience, and then focuses marketing endeavors featuring those key influencers. In online marketing, influencer marketing is based on the fact that consumers trust other consumers more than they trust brands.

Influencer Marketing is gaining wider currency by the day. It is a veritable form of digital marketing. One of the reasons for its increasing popularity is billions of people across the globe are in one social media platform or the other. 28% of marketers report that influencer marketing is the fastest growing customer acquisition method.

One erroneous notion about influencer marketing is that it is only ideal for big companies and businesses. This is as a result of its seemingly high cost implication. Well, this is not necessarily true. Like other digital marketing services, influencer marketing should be embraced both by established businesses and small businesses (start ups). Influencer Marketing, like advertising, can be done according to your budget. Good results can still be accomplished.

According to Influencer Marketing Hub, more than 67% of marketers are increasing their budgets to accommodate Influencer Marketing technique.

As a start up, you can boost your digital presence and, ultimately, your sales and profits by using any of the following type of influencers:

  1. Local: Often will not have large social media following, but may be a good choice depending on what you intend to accomplish.
  2. Networkers: These people have the innate talent of connecting people. It is a viable option for small businesses.
  3. Authority: These are people whose aim is to get people to listen to them. They write books, they give talks, they blog, all in order to establish their authorities on particular subjects.
  4. Micro-Influencers: These are people with 1000-10000 followers on social media. Their followership is good enough to have influence for small businesses.

Are you a big company or a start up? PENDROF, a leading branding and digital marketing agency, provides first class branding and a wide range of digital marketing services at an incredibly affordable rate. Call us on: +2348038341039. E Mail: pendrofmedia@gmail.com. Website: www.pendrof.com.

Dr Olusola Oso

FOUNDER/CEO, PENDROF.

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Block 7 Office 5 Canaan Land,
Redemption Camp,
Mowe, Ogun State
Nigeria.
Phone: +2348038341039, +2348159727505
Email:info@pendrof.com
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