Month: April 2019

Should Digital Marketing Agency Source For Clients?

Should Digital Marketing Agency Source For Clients?

The role of clients in the ultimate survival of a digital marketing agency cannot be over-emphasized. As a matter of fact, just like most other businesses, many digital marketing agencies across the globe have folded up due to their inability to attract clients. The mortality rate of digital marketing agencies has witnessed a steady increase.

There are two schools of thought concerning the issue of clients in branding and digital marketing business. According to the first school of thought, digital marketing agencies must device deliberate strategies of attracting clients. They must go out of their way to get clients who, with the proliferation of digital marketing agencies across the globe, are spoilt for choice.

Another school of thought is that a branding and digital marketing agency should not source for clients. Instead, it should make itself visible enough and clients will find it themselves. According to Digital Marketing Institute, digital marketing agencies should stop looking for customers. Let them find you. The Institute hinged their position on the fact that nobody does business with people they don’t trust. In such a way, potential clients will first build trust in you, and then get across to you.

Research has shown that newbies in the branding and digital marketing agencies need to source for clients. Established agencies can capitalize on their strong visibility by waiting for clients to contact them.

All in all, whether startup or established, small, medium or big, branding and digital marketing agencies must do Search Engine Optimization on their websites in order to accomplish a greater visibility.

Dr Olusola Oso

Founder/CEO, PENDROF.

Smart Methods Digital Marketing Agencies Source For Clients

Smart Methods Digital Marketing Agencies Source For Clients

In academia, it is a proverbial case of publish or you perish. In the maddeningly competitive world of digital marketing agency, it is a case of get clients or you get hounded out of business.

Like any other business enterprise, digital marketing agencies need clients to survive. However, many of them are struggling to get clients. This article highlights some tested and smart methods a digital marketing agency can deploy to attract clients.

  1. Be Very Good: You must be very good at digital marketing in order to attract clients. Unfortunately, many digital marketers don’t take the pains to get properly trained and master the art of digital marketing. And don’t stop learning. Keep learning. Note that being very good can make clients to start seeking you.
  2. Have Active Business Plan: You must have an active business development plan or program. Lamentably, research has shown that about 60% of all advertising agencies don’t.
  3. Reach Out To Prospective Clients: Clients may not know the technology when seeking an agency. It is the agency’s job to seek out these people, and help them understand that the solution to their problem lies in digital marketing. So, reach out to them.
  4. Advertise in Facebook Groups: Advertise in Facebook Groups based on potential clients bases.
  5. Attend Networking Events: The more people you meet, the brighter your chances of getting clients.
  6. Cold Email: Doing cold Emails can help you to attract clients.
  7. Do SEO On Your Website: Charity begins at home. You must do a Search Engine Optimization on your website so that clients can easily find you on search engines.
  8. Blog: You must have a blog on your website which you must regularly update. By so doing, you will establish your authority as a digital marketer, and earn the trust of prospective clients.

Dr Olusola Oso

Founder/CEO, PENDROF.

Why Your Business Needs To Embrace Social Media Marketing

Why Your Business Needs To Embrace Social Media Marketing

Social media marketing has been defined as “the use of social media platforms and websites to promote a product or service.” Mercifully, most social media platforms have built-in data analytics tools which enable companies to track the progress, success and engagement of ad campaigns.

Social media marketing is a powerful way for businesses of all sizes to reach prospective customers and retain existing customers. It should be taken with a greater level of seriousness by both start-ups and established businesses. Interestingly, most business owners, just like many other people, spend a great deal of time on social media daily. These social media platforms include Facebook, Instagram, Twitter, Pinterest, etc. These platforms are veritable tools of reaching out to the world on the nature of your business and what you offer.

Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and driving leads and sales.

Social Media Marketing includes activities like posting text and image updates, videos, and other content that drives audience engagement, as well as paid social media advertising.

Before you create social media marketing campaigns, you must diligently consider your business goals. You don’t plunge into social media marketing campaign without a social strategy in mind. Doing so is like writing a research paper without having any theoretical framework. In defining your social media marketing goals, consider the following germane questions:

  1. What do you hope to accomplish through social media marketing?
  2. Who is your target audience?
  3. Where would your target audience hang out and their usage of the social media?
  4. What message do you want to send to your audience with social media marketing?

For your effective social media marketing, you can outsource the service to digital marketing agencies. Pendrof is into Social Media Marketing plus several other digital marketing services. Call Pendrof on: +2348038341039.

Email: info@pendrof.com.

Website: www.pendrof.com.

Thank you.

Dr Olusola Oso

Founder/CEO, Pendrof.

How Coca-Cola Became A Global Brand

How Coca-Cola Became A Global Brand

Cases abound of brands which started on a small scale and have today became a global brand. Coca-Cola is a shining example of such a brand.

A pharmacist named John Pemberton, who lived in Atlanta, Georgia, invented Coca-Cola. He was experimenting with combinations of ingredients in a three-legged brass pot in his backyard to try to develop a new drink. That was how Coca-Cola was accidentally invented.

From the onset, Coca-Cola has thrived on aggressive advertising campaigns which have successfully pushed it into people’s consciousness. Not long after its invention, Pemberton placed the first newspaper advert in The Atlanta Journal, inviting people to try the new product.

During the 1990s, Coca-Cola made its presence known in the sporting world by sponsoring the Olympic Games, FIFA World Cup and the National Basketball Association. The “Always Coca-Cola” advertising campaign was vigorously launched and relentlessly pursued.

Today, Coca-Cola has become of one of the biggest brands in the world. The Coca-Cola company now owns over 400 brands and sells more than 1.5 billion beverage servings each day.

Coca-Cola’s phenomenal success story is a major lesson on the significance of branding. To take your brand to the next level, contact Pendrof on +2348038341039. Email: info@pendrof.com. Website: www.pendrof.com.

Dr Olusola Oso

Founder/CEO, Pendrof.

How Digital Marketing Helps Lifebuoy To Reduce Infant Mortality

How Digital Marketing Helps Lifebuoy To Reduce Infant Mortality

Digital marketing has far-reaching consequences. It has once been employed by Lifebuoy to reduce diarrhoea incidence and infant mortality in India.

Lifebuoy is the world’s number one selling antibacterial soap produced by Unilever and sold in over 60 countries across the globe. In India, hundreds of thousands of children die annually before they reach the age of five. One of the major causes of this high infant mortality is poor hygiene.

Lifebouy launched an innovative campaign called “Help a Child Reach 5.” Using powerful signature story and social media campaign, the importance of hand-washing was stressed.

Lifebouy produced three heartfelt signature digital films. They launched aggressive social media campaigns on Facebook and Twitter. The three signature digital films have gathered close to 50 million YouTube views. The digital campaign encouraged parents to spread hand-washing messages. The Facebook campaign presently has close to 40,000 likes, while the Twitter campaign has hundreds of Retweets.

The digital marketing campaign eventually helped to drastically reduce diarrhoea incidence in India.

Never underestimate the power of digital marketing.

Dr Olusola Oso

Founder/CEO, Pendrof.

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