Month: February 2019

The Role of Branding In President Buhari’s Re-election

The Role of Branding In President Buhari’s Re-election

It is now a stale news that President Buhari has been re-elected at the President of the Federal Republic of Nigeria for the second term. The ebullient man from Daura is to sail the ship of Nigeria for the next four years. According to the results released by INEC, President Buhari defeated his closest rival, Atiku by roughly 4 million votes.

Branding undoubtedly played a major role in the President’s landslide victory. His Public Relations and Branding team did a marvellous job of selling his brand to the Nigerian populace despite the high level of poverty the country has witnessed over the last four years.

A brand is an overall experience of a customer that distinguishes an organization, a product or even a person from its rivals in the eyes of the customer. Brand identifiers include name, symbol, logo, etc. President Buhari’s selling points are his personal integrity, and, lately, concern with the grassroots. The Tradermoni scheme illustrates this economic empowerment of the grassroots.

These features made him to be a sellable brand to the masses, and endear him to the masses.

A useful lesson in Buhari’s election is that, as individuals, we must distinguish ourselves, and strive for unique selling points.

Blog Readers Don’t Care Much About Adverts On Your Blog

Blog Readers Don’t Care Much About Adverts On Your Blog

Without mincing words, a major source of revenue to bloggers are the various adverts displayed at various pats of their blog, such as the sidebars. Are you a blogger thinking beyond Google Ad Sense, and desirous of getting adverts directly from clients? Have you been struggling to get adverts despite the steady growth of your blog traffic rate? You are not alone in this.

The truth of the matter is that advertisers are demonstrating steady reluctance in placing adverts on blogs, and are exploring other advertising channels. Smartblogger.com itemises 13 reasons why blog ads suck for monetizing your site. Blog Tyrant is more blunt about it, as it warns: “Don’t Put Ads On Your Blog.”

We now live in a hyper-competitive global marketplace where we are inundated with advertising per minute per second.

Everyday when you browse on the internet, you encounter hundreds of adverts. By now, you barely notice them. To call a spade a spade, how many of the adverts do you bother to click on?
In view of this, inbound content marketing is what should be embraced. This will be examined in another blog post. Watch out!
Dr Olusola Oso, Founder/CEO, Pendrof.
Why You Need To Vary The Lengths of Your Blog Posts

Why You Need To Vary The Lengths of Your Blog Posts

It is a cliche that long posts rank higher than short posts in search engines. Little wonder, in most Search Engine Optimization write-ups, it is usually recommended for bloggers to write long posts mostly, and jettison short posts.

This blog post is not an attempt to debunk this statement, but to contribute meaningfully to the growing debate or discourse on what exactly should be an ideal blog post length.

Bloggers need to get one fact straight. Quality of the blog posts is the most overarching factor in measuring the overall success of a post. A long post of low quality, which is riddled with grammatical infelicities, and plagiarised or copied and pasted materials will perform awfully in search engines. Bloggers must be conscious of the fact that blogging is a serious business. It’s a profession! They must research extensively in order to improve on the quality of their blog posts.

The ideal thing is for bloggers to vary the lengths of their blog posts in order to capture a variety of readers. Variety, they say, is the spice of life. While some readers thoroughly enjoy long posts, many readers prefer short posts, By capturing a variety of readers, your blog will gain readership. These readers can, in future, turn to your clients/leads.

What Does Branding Entails?

What Does Branding Entails?

Wikipedia defines a brand as “an overall experience of a customer that distinguishes an organization or product in the eyes of the customer.” A brand is a name, term, sign, symbol, or design, or a combination of these, that identifies the maker or seller of a product or service.

Ours is a maddeningly competitive society. This is why arguably the most distinctive skill of professional marketers is their ability to build and manage their brands. Branding is the process involved in creating a unique name and image for a product in the consumers’ mind. Its primary aim is to establish a significant and differentiated presence in the market that attracts and retains loyal customers.
Branding is beneficial both to buyers and sellers. Brand names help consumers identify products that might benefit them. Brands also give information about product quality. On the part of the sellers, brand name and trademark provide legal protection for unique product features that otherwise might be copied by competitors.

Building and managing brands is of utmost important to the marketer.

Dr Olusola Oso, CEO, Pendrof

What Does On-Page SEO Entail?

What Does On-Page SEO Entail?

Undoubtedly, Search Engine Optimization (SEO) forms an integral part of digital marketing. It is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine, notably google and Bing. The whole idea is that the more visitors a website attract, the more potential clients/customers of the company or business enterprise. Of what significance is having a wonderful website that attracts few or no visitors.
SEO is in two categories: On-page SEO and off-page SEO. On-Page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. It refers to both the content and HTML source code of a page that can be optimized.


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