It is now a stale news that President Buhari has been re-elected at the President of the Federal Republic of Nigeria for the second term. The ebullient man from Daura is to sail the ship of Nigeria for the next four years. According to the results released by INEC, President Buhari defeated his closest rival, Atiku by roughly 4 million votes.

Branding undoubtedly played a major role in the President’s landslide victory. His Public Relations and Branding team did a marvellous job of selling his brand to the Nigerian populace despite the high level of poverty the country has witnessed over the last four years.

A brand is an overall experience of a customer that distinguishes an organization, a product or even a person from its rivals in the eyes of the customer. Brand identifiers include name, symbol, logo, etc. President Buhari’s selling points are his personal integrity, and, lately, concern with the grassroots. The Tradermoni scheme illustrates this economic empowerment of the grassroots.

These features made him to be a sellable brand to the masses, and endear him to the masses.

A useful lesson in Buhari’s election is that, as individuals, we must distinguish ourselves, and strive for unique selling points.

Without mincing words, a major source of revenue to bloggers are the various adverts displayed at various pats of their blog, such as the sidebars. Are you a blogger thinking beyond Google Ad Sense, and desirous of getting adverts directly from clients? Have you been struggling to get adverts despite the steady growth of your blog traffic rate? You are not alone in this.

The truth of the matter is that advertisers are demonstrating steady reluctance in placing adverts on blogs, and are exploring other advertising channels. Smartblogger.com itemises 13 reasons why blog ads suck for monetizing your site. Blog Tyrant is more blunt about it, as it warns: “Don’t Put Ads On Your Blog.”

We now live in a hyper-competitive global marketplace where we are inundated with advertising per minute per second.